Vision & Mission

Matter of Trust


We envision humanity  harmonizing with Earth.


We have an optimistic concept of “Eco”, an ancient Greek word for the important relationship between life and its surroundings; as in home, farm, village, forest, ocean, planet… used in, for example, ecosystems, economy, and ecology (the study of all things eco).

Matter of Trust, a 501(c)(3) environmental public charity established in 1998, is a complex organism. Our Archives and Current List display a devotion to flow. At any one time, there are always projects winding up, getting started, brewing and blazing. The lions share of our 50+ programs (in-house and fiscal sponsorships) link surplus with needs and celebrate renewable resources.  We explore and implement convenient, replicable and planet friendly choices for work and home.  Our engaging hands-on approach to solutions empowers and mobilizes the public.

Mother Nature is a catalyst; dynamic, inspiring, and transformational. In surprisingly creative and delightful ways, she is ultimately seeking a balance.

Our mission is to follow her lead.


*Eco-Industrial Hub – our flagship factory and exhibit hall. Here we make oil spill mats out of recycled clippings of hair, fur and fleece from salons, groomers and farmers. This demonstrates best practices for sorting waste into resources. Our visually stimulating walls discuss the challenges and solutions for clean air, water, energy, manufacturing and much more. We eagerly seek out a wide range of perspectives and incentives.

*Eco-Home  showcases fun ways to green your holidays and all the areas of your house. Starting with Bee My Valentine (Bedrooms), Spring Greening (Bathrooms and Storage), Greendependance Day (Home Office / Home Gym), Fall-ing for Harvests (Kitchen and Dining), Haunted Eeek-o Home (Exterior & Garden) and ending with Seasons Greenings (Living room).

*Urban Edible Garden:  Explore our research projects made to uplift and heal the mind, body and soil.  Visit our solar tiny home, solar aerated compost pile, laundry to landscapes gray water, dog poo composter, chicken coop, fog catcher, raised veggie beds, bee hive, bat house and more.

*Locals and tourists are welcome to visit these sites during our free, week-long, open houses six times a year and book tours, corporate off-sites and field trips anytime.

Clean Wave Program:  At our Eco-Hub and our MofT Satellites we make mats for oil spills out of recycled waste fiber clippings. Salons, pet groomers and ranches donate hair, fur and fleece which we felt into strips that go into storm drains to soak up petroleum mixed with rain. Help us keep waterways clean, sort waste into resources and create green jobs!

The Hum Sum:  Our Humanity Adding Solutions online platform allows us to efficiently gather partners (individuals, businesses, government departments, schools, nonprofits…) from around the world. We have forums, local to global events calendars and eco-committment counters, free stuff and services exchange and more.

Other Projects:  We have many other delightful  in-house programs and fiscal sponsorships that our teams work on, incubate or partner with as well.  These include: Heart of the City Farmers’ Market Food Security Education, Sonoma Food Runners, Global Compost Project, SF Urban Carbon Farming Project… See our Current List and Archives.


Eco: Ancient Greek word for relationship between life and surroundings, home, farm, planet

Ecology: Study of relationship between living organisms and their environment (ecosystems, economics, ecotourism…)

Renewable Resources: Regenerative materials that can be collected in ways that encourage replenishing and do no harm

Surplus:  Excess, leftover, supply over demand

Zero-waste: Responsible sourcing, production, consumption, reuse, recovery and recycling of materials

Deconstructable: Manufacturing and building with disassembly and recycling in mind

Cottage Industry: A business or manufacturing activity carried on in a person’s home.

Micro-Enterprise: Small scale business with less than 6 employees

70:30 Local to Global Principle: Lifestyle where 70% of purchases have 3 degrees or less of separation from source materials and manufacturers. 30% of purchases are exotic with no means of connection with farmers or fabricators.



OUR GOALS FOR 2020 & 2021

To open 10 recycled fiber felting MofT satellites for making oil spill mats

To host 6 Eco-Home general public open houses, 1 every 2 months throughout the year. Each concentrating on a different room / area.

To launch new Hum Sum social media platform mobile app (events, forums, free exchange, commitments…) for humanity adding solutions

To launch online Resource Library for 2500 local to global eco-innovations

To update MofT website, internship & apprenticeship programs

To update and reprint 2nd Edition of our It’s Easy Being Green book

To research 5 Global Compost Project satellite partners

To partner with 50 classrooms on MofT programs and Peace of Mind kits




Learn from society and nature:  We organize, develop, participate in and fund research projects with universities and other partners so that we can test potential natural solutions, see and share results with our own eyes. Also, we host open houses to gather perspectives and incentives from the public.

Orchestrate beneficial programs that improve lives and environments:  Our Eco-Home and Clean Wave program directly impact clean water, green jobs, eco-education about renewables, debris-free recycling, sorting waste into resources and much more.

To gather and present useful ecological information in immersive, inspirational ways:  Students, locals and tourists get to enjoy how to incorporate planet friendly ideas into their immediate environment when they visit the Eco-Hub and Eco-Home.  Our resources include rotating and permanent exhibits, corporate off-site and field trips, our Easy Being Green book, videos, lesson plans, eco-innovations resource library and more…

Provide popular, large-scale platforms that are inclusive and helpful:  Our Humanity Adding Solutions platform – The Hum Sum – with members forums, events calendars, free exchange, eco-commitments, surveys, resources… is free to the public.

Lead by example and grow through partnerships:  We practice a hands on approach to research, programs and systems.  Through our model factory, showcase home,  urban edible garden, satellite MofT felters, lectures, beautiful eco-art installations… we immerse visitors into a world of possibilities while gathering their perspectives and incentives. We strongly avoid reinventing the wheel and like to build collaborations between sectors and network to find peer acknowledged experts up and down the ladder.



Follow Mother Nature’s lead

Nurture only what we DO want for the planet

Live in a world of optimism with plenty of room to share

Integrate enduring cycles with the necessities and delights of life

Study matters at both micro and macro scales

Seek perspectives and incentives

Be inclusive (mailroom to boardroom, boots on the ground to seats at the table, drawing board to boardroom…)

Celebrate peer-recognized expertise in all sectors

Value low-tech, high-tech, degrees, work experience, energy, wisdom, health, wealth and engagement as equal in society

Do the research and see results with our own eyes – Matter of Trust (but verify)

Look deep into nature to find answers

Recognize Truth as the daughter of Time and Apathy as her evil twin

Be a catalyst

Orchestrate enthusiasm for renewable resources and ecology




See our timeline.