In a joint effort that redefines sustainability, L’Oréal Mexico, in synergy with Matter of Trust and the Pro Bosque de Chapultepec Trust, has introduced an innovative solution to address the cleaning of water bodies. This avant-garde proposal focuses on the use of ecological mats, ingeniously made with human hair, to purify and improve the quality of the water in the emblematic lake of Chapultepec. The initiative, which takes advantage of the absorbent properties of hair, marks a milestone in environmental management and corporate responsibility.
Style by ShockVisual – L’Oréal Mexico Leads Ecological Initiative: Cleaning Water Bodies with Human Hair in the Heart of Chapultepec
Oct 30th, 2025