Maria Surricchio is VP Brand Strategy & Innovation at Sony Computer Entertainment America. She has held senior brand and innovation leadership positions at Fortune 500 companies spanning consumer goods, financial services and consumer technology. She has spearheaded the turnaround of famous brands both in the US and Europe and has a proven track record of building inspiring brands that turn customers into passionate advocates. She was formerly Director of Innovation at Kraft Foods where she led the transformation of the company’s Coffee Sustainability strategy in Europe working in partnership with the Rainforest Alliance. She lives and works in the SF Bay Area.