Press Release – Clean Wave of the Future

December 12, 2012

YOU SHAMPOO BECAUSE YOUR HAIR COLLECTS OIL…

AND CLASSROOMS CALL THAT THE CLEAN WAVE OF THE FUTURE!

SAN FRANCISCO… Matter of Trust, an ecological public charity, is helping to revolutionize and green oil spill cleanup through innovative thinking that promotes environmental sustainability.  And you might already be a part of this program every time you get your hair cut.  Thousands of salons, pet groomers, fleece and wool farmers (alpaca, llama, sheep, goat…) have signed up to donate waste fibers through Matter of Trust.  Teachers doing in classroom mini oil spill clean up demos with olive oil and black oil paints are using donated hair and fur clippings to soak up the oil in seconds.  Matter of Trust salon and groomer members collect fibers for the school kids so that they can be made into mini oil spill clean up containment booms and show the next generation an easy way to help keep our water ways clean.

There are over 370,000 salons in the US alone (although we receive hair from many generous international stylists as well). Each salon sweeps up a pound of hair clippings a day on average. “This is a community building and safe way for the general public to be involved in helping the to clean the environment. It’s a delightful program!” says Lisa Craig Gautier, Matter of Trust founder. The hair mat was invented by hair stylist Phil McCrory. Phil and Lisa have been promoting this natural solution for years. However, word really got out when the 2007 Cosco Busan oil spill in San Francisco brought this to the attention of the media.  Then the BP oil spill in the Gulf exploded this program internationally and the idea of revolutionizing waste fiber recycling began reaching the tipping point.  School teachers discovered how visual, fast and easy the hair boom oil spill clean up science project was to demo and they assisted Matter of Trust in creating a standardized, Nationalized lesson plan.

Matter Of Trust, established in 1998, is an ecological public charity that concentrates on man-made surplus, natural abundance and eco-education.

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Press Contact:
Lisa Craig Gautier
President, Matter of Trust

Lisa@matteroftrust.org
415 235 2403 cell
MatterOfTrust.org

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