Vision & Mission

Matter of Trust

Welcome to Matter of Trust!

Our Vision

Humanity living in harmony with Earth.

Our Mission

To link surplus with needs.

We serve communities by:

  • Researching and developing replicable systems that mobilize recycling and prioritize renewables.
  • Implementing practical solutions that nurture healthy soils and provide clean air, water, and energy.
  • Showcasing planet-friendly innovations for the home and the workplace.
  • Creating environmental social media platforms that help individuals and organizations shift paradigms.
  • Empowering youth to explore green jobs through hands-on learning and independent projects.

We apply lessons from ecology (the study of life in environments) and we trust in nature’s abundant cycles inspiring optimism.

Our Achievements

Check out our TIMELINE to learn about our past accomplishments.

Lisa and Betty, President and VP, respectively, of Matter of Trust, outside our model Eco-Home in Haight Ashbury, San Francisco.

Felters make hair mats for oil spills at the Matter of Trust Eco-Industrial Hub – model factory.


The front exterior of our Eco-Industrial Hub. SOMA, San Francisco.

Our Goals & Objectives for 2021 & 2022

  • To host six MofT Eco-Home general public open houses; one every 2 months throughout the year, each concentrating on a different room/area of the house.
  • To launch our environmental social media platform with event calendars, forums, free gift / wish exchange, eco-commitments counters… for humanity adding solutions.
  • To launch an online Resource Library – MofT Archive with 2500 local to global eco-innovations, research and write-ups.
  • To update and reprint the 2nd edition of our It’s Easy Being Green book.
  • To research five Global Compost Project satellite partners.
  • To open ten recycled fiber felting MofT Clean Wave satellites for making mats for oil spill clean up
  • To partner with 25 classrooms on MofT Clean Wave, Hum Sum and Peace of Mind kits programs.
  • To celebrate MofT interns and apprentice program with our launch of Where Are They Now project for  MofT’s  2023 25th Anniverary.

Our Values

• Nurture only what we DO want for the planet.

• Study matters at both micro and macro levels.

• Look deep into nature to find answers.

• Follow Mother Nature’s lead, be a catalyst and encourage complex, organized, integrated cycles.

• Promote enthusiasm for ecology, renewable resources, sorting and using recycling.

• Be inclusive (mailroom to the boardroom, drawing board to the boardroom, boots on the ground to seats at the table…).

• Always seek out perspectives and incentives from others, encouraging project ownership.

• Value youthful energy, hands-on experience, expertise and the wisdom of seniors.

• Celebrate peer-recognized mastery in all sectors – high tech and low tech.

• Remember Truth is the daughter of Time, and Apathy is her evil twin, so it’s important to engage.

• Matter of Trust (but verify), we install or reproduce eco-inventions in-house, whenever possible, to see results with our own eyes.

The front exterior of our model Eco-Home. Haight Ashbury, San Francisco.

Our Core Principles

Learn from society and nature: We organize, develop, participate in and fund research projects with universities and other partners so that we can test potential natural solutions, see and share results with our own eyes. Also, we host open houses to gather perspectives and incentives from the public.

Orchestrate beneficial programs that improve lives and environments: Our Eco-Home and Clean Wave Program directly impact clean water, green jobs, eco-education about renewables, debris-free recycling, sorting waste into resources, and much more.

To gather and present useful ecological information in immersive, inspirational ways: Students, locals, and tourists get to enjoy how to incorporate planet-friendly ideas into their immediate environment when they visit the Eco-Hub and Eco-Home. Our resources include rotating and permanent exhibits, corporate off-site and field trips, our Easy Being Green book, videos, lesson plans, eco-innovations resource library, and more…

Provide popular, large-scale platforms that are inclusive and helpful: Our Humanity Adding Solutions platform – the Hum Sum – with members forums, event calendars, free exchange, eco-commitments, surveys, resources is free to the public.

Lead by example and grow through partnerships: We practice a hands-on approach to research, programs, and systems. Through our model factory, showcase home, urban edible garden, satellite MofT felters, lectures, beautiful eco-art installations… we immerse visitors into a world of possibilities while gathering their perspectives and incentives. We strongly avoid reinventing the wheel and like to build collaborations between sectors and network to find peer acknowledged experts up and down the ladder. 


Our Methods

1. Eco-Industrial Hub – Our flagship factory and permanent exhibit hall. Here we make oil spill mats out of recycled clippings of hair, fur and fleece from salons, groomers, and farmers. This demonstrates best practices for sorting waste into resources. Our visually stimulating walls discuss the challenges and solutions for clean air, water, energy, manufacturing, and much more. Through the Eco-Hub, we eagerly seek out a wide range of perspectives and incentives.

2. The Eco-Home – Our model renters’ home showcases fun ways to green your holiday celebrations and all the areas of your house. Starting with Bee My Valentine (Bedrooms), Spring Greening (Bathrooms and Storage), Greendependence Day (Home Office / Home Gym), Fall-ing for Harvests (Kitchen and Dining), Haunted Eeek-o-Home (Exterior and Garden) and ending with Seasons Greenings (Living room).

3. Urban Edible Garden – Explore our research projects made to uplift and heal the mind, body, and soil. Visit our solar tiny home, solar aerated compost pile, laundry to landscapes gray water, dog poo composter, chicken coop, fog catcher, raised veggie beds, beehive, bat house, and more.

4. Clean Wave Program – At our Eco-Hub and our MofT Satellites we make mats for oil spills out of recycled waste fiber clippings. Salons, pet Groomers, and ranches donate hair, fur, and fleece which we felt into strips that go into storm drains to soak up petroleum mixed with rain. Help us keep waterways clean, sort waste into resources, and create green jobs!

5. The Hum Sum – Our Humanity Adding Solutions online platform allows us to efficiently gather partners (individuals, businesses, government departments, schools, nonprofits…) from around the world. We have forms, local to global events calendars and eco-commitment counters, free stuff and services exchange, and more.

6. Other Projects – We have many other delightful in-house programs and fiscal sponsorships that our team works on. These include: Heart of the City Farmers’ Market, Sonoma Food Runners, the Global Compost Project, SF Urban Carbon Farming Project, and more.. See our current list and Archives.

The Hum Sum – Our Eco Social Media Platform that we created for Humanity Adding Solutions

Key Definitions

Eco: Ancient Greek work for a relationship between life and surroundings, home farm, planet

Ecology: Study of the relationship between living organisms and their environment (ecosystems, economics, ecotourism…)

Renewable Resources: Regenerative materials that can be collected in ways that encourage replenishing and do no harm

Surplus: Excess, leftover, supply over demand

Zero-waste: Responsible sourcing, production, consumption, reuse, recovery, and recycling of materials

Deconstructable: Manufacturing and building with disassembly and recycling in mind

Cottage Industry: A business or manufacturing activity carried on in a person’s home

Micro-Enterprise: Small scale business with less than six employees

70:30 Local to Global Principle: A lifestyle where 70% of purchases have three degrees or less of separation from source materials and manufacturers. 30% of purchases are exotic with no means of connection with farmers or fabricators.

Our Press Release Boilerplate

Matter of Trust, a 501(c)(3) environmental public charity established in 1998, has two locations in San Francisco, California: our Eco-Industrial Hub with model factory and our showcase Eco-Home with its urban edible garden. The lions share of our 50+ programs (in-house and fiscal sponsorships) link surplus with needs and spotlight renewable resources.

In addition, we run an online platform, for Humanity Adding Solutions, and orchestrate the Clean Wave Program, which collects and felts waste fibers into mats that soak up oil spills, now with satellites in the US, UK, EU, Chile, Australia, and beyond.

Working with youth, we celebrate optimism for the future and promote ecology (the study of life in environments.)

Our front door gate at the Eco-Home, made out of 60% recycled auto parts by Daniel Macchiarini.