Grocers are in constantly pursuit of ways to connect their customers with the freshest, highest quality produce, but it’s a challenge when veggies have to be harvested at the farm and transported to market. INFARM is cutting out the middle man by placing vertical micro-farms inside Berlin supermarkets, as a way to deliver the freshest possible produce to hungry customers. The “farming as a service” option is testing out a live herb garden right in the aisles of METRO Cash & Carry and, if consumers like it, we may be seeing the beginning of a new trend in supermarket fare.

The indoor urban farming pioneers launched the in-store micro-farm six months ago, as the start of a year-long pilot program. Currently, the vertical greenhouse grows only herbs and salad greens, but INFARM says the modular micro-farm equipment can be reconfigured to grow other crops, too – including tomatoes, peppers, and other plants that grow well in an aquaponic environment. The Berlin grocery marks “the first in-store farm in Europe,” according to Fabio Ziemssen, METRO’s head of food innovation, and INFARM has its sights on expanding into other supermarket locations once the pilot program ends.

read more original article Inhabitat

Date: 2016-03-25

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