oldlevis650

 

 

 

You’ll wear them. Live in them. Love them. Make them your own. And after a few years with that perfect fit, you’ll probably toss them. That’s it. The life of a pair of Levi’s. On average, that life lasts a little over three years (although they’ll last for decades if you take care of them in the proper way).

What’s wrong with this picture? It’s entirely linear. It’s birth to death. And it’s wasteful. At Levi Strauss & Co. we want to change that by taking another step forward on our journey towards a circular economy.

And that step involves you, the consumer. That’s why you can now bring all your old clothes and shoes to any Levi’s store in the U.S. We’ll collect them and reuse, repurpose or recycle them with our partner I:CO.

We’ll help divert some of the 24 billion pounds of clothing, shoes and textiles Americans add to landfills every year. The clothes we collect will be transformed into things like insulation for buildings, cushioning material and new fibers for clothing. And it’s that last piece—transforming old jeans into new ones—that holds both the greatest opportunity and challenge for us.

The opportunity is tremendous. We’re aiming to establish an infrastructure that supports closed loop products by 2020. Our vision is to recycle your old Levi’s into new ones. And by doing this, we’ll reduce the impact of cotton agriculture by harvesting the denim from people’s closets that would otherwise end up as landfill.

 

read more original article Ecowatch

 


Date: 2015-07-22


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